Franchise Agreement

What is a Franchise Agreement?

A franchise agreement is a legal contract between a franchisor and franchisee, setting the terms for operating a business under an established brand.

Think of it like this…

It’s the playbook for running a proven business model under licence.

Why does it matter?

• Protects the brand and sets operating standards
• Outlines fees, training, and marketing contributions
• Specifies territory rights and duration

Best practice

Review carefully — these are often long-term and can be costly to exit.