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Turn your idea into a business plan.

Enter your idea and get a free business plan you can actually use. What to do this week, this month, and this quarter, plus the right channels, tools, budget, and metrics to keep you on track.

Keep it short. One sentence is enough.

No idea yet? Try our Business Idea Generator.

How the plan generator works

Answer a short brief (what the business does, who it serves, how it earns) and the generator drafts a full plan around it: an overview, the market, the model, and a rough roadmap for the first stretch.

It is most useful as a way to get unstuck. A blank document is hard; reacting to a draft is easy. Read what it produces, keep what fits, and rewrite the parts that do not yet sound like your business.

Example business plans

Not sure what a finished plan should look like? These three examples are fictional South African companies, written the way a bank or funder expects a small-business plan to read: what the business is, who buys, real prices, startup costs, and a break-even point. Download a PDF and copy the structure, or generate your own above.

Security company business plan example, first page

Security company

A guarding startup on the East Rand

Download the example (PDF)Transport business business plan example, first page

Transport business

A one-bakkie delivery company in Durban

Download the example (PDF)Cleaning company business plan example, first page

Cleaning company

Moving from once-off jobs to contracts

Download the example (PDF)

Common questions

Is the business plan generator free?
Yes. It is free to use, and you do not need an account.
How much of the plan does it actually write?
You give it a short brief; it drafts the whole structure (an overview, the market, how the business makes money, an execution roadmap) in readable prose. What it cannot do is invent the parts only you know. Real costs, your first customers, the numbers behind your projections: those you fill in.
Will a bank or investor accept this plan?
Treat it as a strong first draft, not a finished funding document. It gets your thinking onto the page in the right shape, which is the slow part. Before you take it to a lender you will need to add real financials and check anything specific to your sector.
Can I save the plan?
From the results page you can email the finished plan to yourself. There is no PDF export yet, so the emailed copy is the one to keep.
Where can I see an example business plan?
On this page. The three example PDFs above (a guarding startup, a bakkie delivery business, and a cleaning company) are complete plans for fictional South African companies. Download one and copy the structure.